Hug Backwaren Ltd.

About

HUG AG, established in 1877 in Luzern, Switzerland, operates as a family-owned business currently managed by Anna Hug and Marianne Wüthrich Gross. The company employs approximately 450 people across its Malters and Willisau sites. HUG AG produces a diverse range of bakery products and retails under four major brands: HUG, Wernli, DAR-VIDA, and HUG Food Service. The product lineup includes traditional Swiss baked goods such as the original Zwieback, specialty biscuits by Wernli like Choco Petit Beurre, and wholesome crackers by DAR-VIDA. The company also provides high-quality tartlets and other baked goods for the foodservice sector. HUG AG is committed to sustainability, with an integrated CO₂ management system, and distributes products to over 25 countries.